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The Lion and Its History
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PEUGEOT LOGO - THE LION AND ITS HISTORY

The first trademark symbols for the PEUGEOT FRERES products were designed by Justin Blazer, a jeweler and engraver based in Montbéliard. In a letter written in 1847, an appeal was made to the "good taste" of the artist to create the best possible layout of the letters and ensure the longevity of the trademarks. They included an arrow that can be seen under the paws of the Lion, created in 1850.

Trademark, Peugeot LogoTrademark, Peugeot LogoTrademark, Peugeot Logo for Automotive

The company filed three designs to distinguish between the different qualities in which its tools were available:

  • A lion, with or without an arrow, for top of the range products
  • A crescent moon for second category products
  • A hand for third quality.

In 1932, the Lion graphic was modified to suit the advertising and exhibition needs of the time.

VARIATIONS:
Initially the new Cycle and Automobile companies continued to use the lion standing on an arrow. But, in order to personalize their trademarks, the different companies adopted individual graphics:

  • The CYCLE company used a Lion in combat
  • The AUTOMOBILE company used the famous shield-shaped badge, featuring the LION'S head, followed by the LION seen on the Arms of FRANCHE-COMTÉ, which also appear on the arms of the COMTE de MONTBELIARD.
    The most recent heraldic Lion was designed in 1998.
     
LION seen on the Arms of FRANCHE-COMTÉ

Peugeot Logo 1850

 

Peugeot Logo 1882

 

Peugeot Logo 1927

1850

 

1882

 

1927

     

Peugeot Logo 1936

 

Peugeot Logo 1950

 

Peugeot Logo 1960

1936

 

1950

 

1960

     

Peugeot Logo 1965

 

Peugeot Logo 1980

 

Peugeot Logo 1998

1965

 

1980

 

1998

 


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